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Alexa Myths – A Self Case Study

An interesting analysis done by James on Debunking Alexa Myths Is sure an interesting read. Recently Alexa did change something in the algorithm which I had been watching since the release of Alexa tool bar. Before giving an inside look, as James said the two most commonly used way which is supposed to increase the Alexa are : –

  • Installing the Alexa script.
  • Adding the Alexa re-direct to the sites url.

I started this too and had been watching if it really works. Here is a small analysis which was triggered by James post for sure.

My Analysis of last 5 months with Alexa.

I did install the Alexa script but not the redirect. Now my conclusion was if a user does not have the tool bar can this script help sending an input to Alexa that person has visited the site.My Alexa improved by 3 times since 4 months, (wow!) but wait….here is some info you can take a look at , I did some analysis on My Traffic .

  • March : UV 15062 PV : 19992
  • April : UV 18112 PV : 30691 ( Installed Alexa Script ) ( Alexa Increase) (Happy)
  • May : UV 52612 PV : 94892 ( Alexa Increase) (Very Happy)
  • June : UV 71706 PV : 131391 ( Alexa Increase) (Very Very Happy)
  • July : UV 78503 PV: 142113 ( Alexa Drops by 2500 ranks) (What was that !!!!!!)
  • Right from March to June, my traffic kept on increasing and was Maximum in July. So according to the concept of installing Alexa Script, the traffic should have increased but it was just reverse, there was a drop of 2500 ranks from June Ranking and was 49992.
  • Lately my articles was stumbled in starting of August which pushed my Alexa by 2000 Ranks which is now 47902.

Most possible reason why My Alexa dropped in July

I was on a month vacation and My blog was on guest mode.

  • The number of posts dropped as compared to my previous month.
  • My natural search engine traffic was more than referral or direct.

No stumbles , No Digg. Most of the part was natural search engine. Now if the script theory would have really worked my Alexa should have increased rather than dropping as my traffic was maximum in last 4 months.

Fact Supporting Alexa Redirect is useless

Here is one of statement from James post which gives a clear shot . This statement came as a comment on a bloggers post who did an experiment with alexa.

“Matt, don’t delude yourself or your readers. The redirect doesn’t do anything to your rank. The rank is based on one thing only: logs from toolbar usage. I should know, I am the product manager at Alexa.

Why did your rank improve? Your article prompted a lot of people with toolbars to visit your site. It is that simple. Don’t use our redirect. It causes load on our machines for no purpose whatsoever” – Geoffrey Mack

A quick look at Geoffrey’s blogger profile confirms his identity. He is also an author for awis.blogspot.com – Alexa’s official product blog.

Facts about Alexa Tool bar Users

Alexa Toolbar is mostly used by either

  • Geeks, power users, webmasters and people who are aware of search engines.
  • Diggers and Stumblers

I am very sure most of the people who come from natural search engines don’t have Alexa tool bar and neither are aware of it and hence there was a drop in July ranking.


Agreed with James that if you want to improve alexa ranking there is only one way, Write Good articles. But here are three more things you can do it also.

  • Get Stumbled.
  • Get on Digg Front Page.
  • Ask all your friends to install the Alexa tool bar. You can install Alexa tool bar.

These will work because I had already said these people are the one who has Alexa tool bar installed for sure.

So what do you think ? Have you installed Alexa tool bar ? Have you told your readers to install Alexa tool bar? How had been your Alexa doing ? Do you agree with my views….discuss in comments and I would welcome both positive and negative responses.!!!

About Ashish Mohta

A Professional Tech blogger, Editor and Writer who talks about solving day to day problems of people who use computer. His expertise are in Windows 7, Microsoft Office, Software, Mobile Apps and Video Posts.