Alexa Myths – A Self Case Study

An interesting analysis by James on Debunking Alexa Myths is an exciting read. Recently, Alexa changed something in the algorithm, which I had been watching since the release of the Alexa toolbar. Before giving an inside look, as James said, the two most commonly used ways which are supposed to increase the Alexa are: –

  • I am installing the Alexa script.
  • Adding the Alexa redirect to the site’s url.

I started this, too, and have been watching if it works. Here is a small analysis triggered by James’ post, for sure.

My Analysis of the last five months with Alexa.

I did install the Alexa script but not the redirect. Now my conclusion was if a user does not have the toolbar can this script help send input to Alexa that person has visited the site? My Alexa improved by three times in four months (wow!), but wait; here is some info you can take a look at. I did some analysis on My Traffic.

  • March : UV 15062 PV : 19992
  • April: UV 18112 PV: 30691 ( Installed Alexa Script ) ( Alexa Increase) (Happy)
  • May: UV 52612 PV: 94892 ( Alexa Increase) (Very Happy)
  • June: UV 71706 PV: 131391 ( Alexa Increase) (Very Very Happy)
  • July: UV 78503 PV: 142113 ( Alexa Drops by 2500 ranks) (What was that !!!!!!)
  • From March to June, my traffic kept increasing and was Maximum in July. So, according to the concept of installing Alexa Script, the traffic should have increased, but it was reversed; there was a drop of 2500 ranks from June Ranking, and was 49992.
  • Lately, my articles stumbled in starting August, pushing my Alexa by 2000 Ranks, now 47902.

A possible reason why My Alexa dropped in July

I was on a month’s vacation, and My blog was on guest mode.

  • The number of posts dropped as compared to my previous month.
  • My natural search engine traffic was more than referral or direct.

No stumbles, No Digg. Most of the part was the natural search engine. If the script theory worked, my Alexa should have increased rather than dropped, as my traffic was maximum in the last four months.

Fact Supporting Alexa Redirect is useless.

Here is one of the statements from James’ post, which gives a clear shot. This statement came as a comment on a blogger’s post about who experimented with Alexa.

“Matt, don’t delude yourself or your readers. The redirect doesn’t do anything to your rank. The rank is based on one thing only: logs from toolbar usage. I should know. I am the product manager at Alexa.

Why did your rank improve? Your article prompted a lot of people with toolbars to visit your site. It is that simple. Please don’t use our redirect. It causes load on our machines for no purpose whatsoever” – Geoffrey Mack.

A quick look at Geoffrey’s blogger profile confirms his identity. He is also an author for – Alexa’s official product blog.

Facts about Alexa Toolbar Users

Either mostly use Alexa Toolbar

  • Geeks, power users, webmasters, and people aware of search engines.
  • Diggers and Stumblers

I am very sure most people from natural search engines don’t have the Alexa toolbar, and neither is aware of it; hence, there was a drop in the July ranking.


Agreed with James that if you want to improve your Alexa ranking, there is only one way, Write Good articles. But here are three more things you can do it also.

  • Get Stumbled.
  • Get on Digg Front Page.
  • Ask all your friends to install the Alexa toolbar. You can install the Alexa toolbar.

These will work because I had already said these people are the one who has the Alexa toolbar installed for sure.

So what do you think? Have you installed the Alexa toolbar? Have you told your readers to install the Alexa toolbar? How was your Alexa doing? Do you agree with my views….discuss them in the comments, and I would welcome both positive and negative responses.!!!


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