Any time you get doubtful of either a process which is running in your windows or is sitting in your windows startup, Exe File Information can help you understand that. The advantage of this software is that you can easily find out if there is any malware on your system even if your antivirus was not able to check it.
The process of identifying if the any program or application is malware is done in two ways.First is the expertise by the software creators and second is the feedback from the users which can be given from the software itself. You can always select a program in the list and add your comments which will be later reviewed by others.
You can always end a running process from the startup or running menu and find more information online. Download Exe File Information