Its not new if you had been trying to get in touch with Google or any of the Google’s Product team there is no direct way except for forums and online contact forms. Well I am partly correct here because there are few numbers which exists which might at lest get you in touch with somebody in Google. Martin @ Ghacks has compiled an excellent list of all the phone numbers, contacts and links to contact pages of Google which you can use.
Though I found forums to be the best place where you can get answered if you have asked the right question in the right way. There are many Google Employees like John Mu who did reply to me once when I did got into an Issue.